SGS green marks presented to upcycled beer product by Maxim’s Group

2026.10.05

We are pleased to present our green marks – Product Carbon Footprint (PCF) – to the Original Bottle of Bread (BOB) Beer by Maxim’s Group, the world’s first food product recognized under our Environmental Claim Verification Scheme (ECVS).

Green marks presented to Pippo Au, Head of Supply Chain at Maxim’s Group (left) by Awa He, Deputy Director, Connectivity & Products at SGS (right).

Reducing emissions through circular brewing

Using surplus bread as a brewing ingredient substitute is estimated to reduce greenhouse gas emissions by 3.16%* compared with conventional beer production, with potential emissions avoided by diverting surplus bread from disposal pathways.

We conducted independent third-party verification in accordance with ISO 14064-3, helping ensure the reliability of the product carbon footprint data and environmental claims underpinning this recognition.

Voices from the collaboration

Pippo Au, Head of Supply Chain at Maxim’s Group, highlighted the shared commitment to circular economy principles that brought together this decarbonization initiative with leading testing, inspection and certification organizations. He commented: “This partnership exemplifies the power of cross-sector collaboration in advancing sustainability. By combining our common values, expertise and commitment to verified impact, we are setting a benchmark for decarbonization efforts and paving the way for more sustainable and transparent practices across the industry.”

Awa He, Deputy Director, Connectivity & Products at SGS, said: “We are proud to see Original BOB Beer become the first food product verified for the SGS green marks – Product Carbon Footprint (PCF). This milestone demonstrates how innovation and circular economy practices can be translated into credible environmental achievements, while highlighting the importance of independent verification in building transparency and stakeholder trust.”

Supporting the transition to a low-carbon circular economy

Through our professional services for different industries, we support greater environmental transparency and the transition towards a low-carbon circular economy.

Learn more about our green marks scheme.

*Maxim's product carbon footprint study prepared in accordance with ISO 14067.

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