The EU Toy Digital Product Passport (DPP) is Coming. Is Your Brand Ready?

Toy compliance is undergoing its biggest shift in decades. Under the EU Toy Safety Regulation, traditional paper declarations are being phased out. Entering the spotlight is the Digital Product Passport (DPP)—and it changes everything.

The DPP is an electronic record linked to a unique data carrier (like a QR code) on your packaging and online listings. It grants EU customs and consumers instant digital access to a toy’s traceability data, chemical safety records, and compliance history.

While the system becomes fully mandatory on August 1, 2030, building the required supply chain transparency takes years. The work for your brand begins today.

The Risk: Digital Compliance or No Market Access

The DPP makes market enforcement instantaneous. If your digital passport data is fragmented, inaccurate, or missing, your shipments will be blocked at EU borders and online listings will be pulled. To survive this shift, brands must have total visibility over every chemical, component, and supplier in their network.

How SGS Fast-Tracks Your DPP Readiness

Transitioning to digital passports requires technical precision. As the global leader in testing and certification, SGS bridges the gap between raw supply chain data and digital compliance:

• Data Verification: We help you collect, audit, and structure your product data so it seamlessly integrates into the EU's digital framework.
• Advanced Testing: We verify the underlying data—from mechanical safety to strict new chemical restrictions (like PFAS and endocrine disruptors).
• Supply Chain Transparency: Our global network audits your international suppliers, ensuring the data feeding into your DPP is flawless.

The DPP is a massive challenge, but it is also a powerful opportunity to prove ultimate brand integrity.  

Please subscribe and contact us at TIC Mall for more details.

Previous

Next