Boost Your Brand: The Power of Efficacy Testing in Skincare

Every year, while thousands of new skincare or cosmetic products arrive in the market, consumers are also becoming more and more educated by easy access to market information. To allow your products to stand out among well-informed consumers, simple, direct, and attractive marketing messages are effective. At the same time, truthful and objective performance promises, or 'claims', are also not to be overlooked if product performance is the brand’s key success factor. 

How important is efficacy testing in cosmetic industry?

Truthful evidence to substantiate your claims before your skincare products entering the market has become more essential than ever. Efficacy test is a substantiating process that does not only establish truthfulness for your product’s claims but also promotes product benefits to your consumers. It has the foremost importance for strengthening your brand image in the crowded cosmetics and skincare market.

How are clinical trials conducted in cosmetic products?

In cosmetic industry, clinical trials are arranged on human subjects with customizable study design, protocol writing, clinical guidelines, professionally qualified specialists, clinical device and scientific techniques. Participants are selected with skin/hair characteristics matching the product design and expectation. Prior to a clinical trial, the safety of a cosmetic product must be carefully evaluated.

What are the common clinical trials in cosmetic industry?

There are many different kinds of clinical trials for cosmetic products, with some examples given below. Utilizing SGS's global platform, we can conduct clinical studies at multiple locations, using multi-ethnic panels, enabling us to meet the specific populations of your target market.

Validating product safety

• Single application human patch test
• Repeated insult patch test (RIPT)
• Safety-in-use test with supervision of qualified dermatologists, ophthalmologists, etc. 

Verifying product claims

Sunscreen:

• SPF value
• UVAPF value
• Critical wavelength determination
• Broad spectrum coverage
• Water resistance

Skin care:

• Moisturization
• Skin barrier improvement
• Anti-wrinkle
• Skin brightening and whitening
• Skin firmness and elasticity
• Anti-oxidant

Meeting customer expectation

• Consumer panel and home-use study
• Sensory evaluation with questionnare

We evaluate the full range of product claims and are able to develop specific protocols to support your innovative claims. Find out more from this video. 

SGS is recognized as the benchmark for quality and integrity. Wherever you operate in the world, we support you during every stage of your product’s development – from raw materials to end product – helping you to deliver safe, effective and compliant products to global markets.

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