Customer retention is a vital part of any business strategy. Companies in all industrial sectors use personal data to enhance communication and improve relationships with their customers. The need to protect personal data has led to the European Union introducing GDPR, which is followed by many other jurisdictions.
GDPR applies to all businesses processing personal data linked to European citizens, regardless of where the companies are based. It asserts the right of the individual to control their personal data and requires businesses to comply with a wide range of obligations. Failure to comply with the requirements of GDPR can result in fines of up to 4% of global annual turnover or €20 million – whichever is greater. This constitutes a major legal and financial risk for any company active on the European market.
Europrivacy is a hybrid scheme developed by the European research programme. It is compatible with both ISO 17065 and 170211-1 and enables GDPR conformity assessment and certification.