China’s 1.4 billion population constitutes a huge market for clothing and one that is growing year by year. These garment brands can be divided into two major groups. The first comprises upmarket brands, targeted at consumers with growing spending power, an increasing taste for luxury and high‑end brands, and a concern for the quality of both clothing and the shopping experience. The second is more mass market, offering affordable and trendy garments to largely young consumers.
With such a large demand with more and more new brands entering the market and international brands stepping up their presence in the mainland, how can your brand successfully enter this market?
Companies must gain an understanding of China and its regulations. First, China has a number of chemical and physical requirements for textile and footwear products, and these requirements are compulsory at the national level in order for products to enter the country. These requirements and standards are specific to product categories, such as children’s rubber shoes, for example. These standards include, but are certainly not limited to:
- Chemical requirements, with standards pH levels and chemical levels, and restrictions on a number of chemicals, such as azo dye
- Performance requirements, such as colorfastness and odor
- Labeling requirements, including fiber content and washing instructions, and sizing labels
- Product categories
We are SGS – the world’s leading testing, inspection, and certification company. We are recognized as the global benchmark for quality and integrity. Our experts worldwide provide specialized solutions to make your business faster, simpler, and more efficient.
SGS offers you expert knowledge in product compliance and conformance to GB specifications, providing a range of services to support you in selling your products in China.
We actively monitor, translate and interpret both mandatory and voluntary Chinese standards to enable you to understand and meet the requirements. We also support the GB standards authorities and have expert teams who can provide guidance and testing to ensure your products comply with the applicable GB standards.
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