In the highly competitive market of multifunctional textiles, it is imperative that manufacturers provide evidence that their products work.
A product claim, whether it is a logo or a brief description, is an important message to consumers. This means that brands should ensure the functional claim(s) of the product in the marketplace must meet the performance requirements for which they are designed and therefore fulfilling client expectations.
But do these claims vary between markets?
The answer is NO. Functional claims are applicable for all markets. However, specific regulations must be fulfilled before these claims can be placed. Â
Some of the key focus areas include:
With our global expertise and a full range of functional and athleisure wear services, SGS can support you in your performance wear business.Â
