Gain Competitiveness for Your Pet Food Product

Cat Food

Prepared pet foods have seen some new trends over the recent years. With a positive shift in attitude towards pets and the rising desire for pets by younger middle-class households, pet foods have become increasingly advanced in the last decades. Pet food manufacturers nowadays do not only design their products for the nutritional needs of pets, but also for the enhancement of their health and well-being.

With an upward demand for pet food with premium quality and added health-beneficial ingredients, new pet food products continually arrive in the market. Product varieties flood pet-food sections in stores. It is important for market stakeholders to understand what the most important consumer concerns are, so their newly launched products can gain and increase competitiveness.

ENABLE CONSUMERS TO MAKE INFORMED DECISIONS AND STAND-OUT FROM COMPETITORS

Pet food quality and safety are the most considered factors when pet owners select what to feed to their furry companions. Keeping your consumers informed with transparent, trusted and reliable pet food analysis information does not only enables them to decide to choose your products but also allows your product to stand out from the shelves. A most common pet food analysis should include several testing components:  heavy metal, microbiological contamination, nutrition analysis and pesticides. Each testing component covers the screening or analysis of relevant substances.

Illustrate the components in a typical pet food analysis
MAKE TESTING RESULTS ACCESSIBLE

What’s more? Make the testing results easily accessible to your consumers. More and more manufacturers publish their testing reports from acclaimed testing service providers on their websites or social media as a medallion of product quality and safety standards. Some testing companies also provide digital means to include in packaging, such as a scannable QR code, for consumers to access the testing report of the specific product they are considering buying. Such means can effectively nudge an interested shopper to make that decision and choose your product among a wide range of selections at the point of purchase. 

Do not hesitate when it comes to letting your products stay on top of the competition. Get in touch with a trusted and specialized testing service provider, who do not only provides professional technical services but also thinks about supporting you in the real-life market environment.

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